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Future of Revenue Marketing: Trends and Strategies to Follow in 2024

Future of Revenue Marketing: Trends and Strategies to Follow in 2024

Finance
Gone are the times when businesses used to create attention-grabbing campaigns and make peace with customer engagement. Many companies realize that there is more to that and no business can sustain it for long when it doesn’t earn sales. The business world is brutal, and marketers realized this way long ago but didn't have sufficient strategy or planning to handle it. Here comes revenue marketing, where brands finally improve their bottom-funnel results with data-driven marketing campaigns. They manage to handle all the channel campaigns and find ways to improve their customer acquisition rates and sales growth.  How Does Revenue Marketing Help? Some of the reasons why revenue marketing matters: Improved Customer Overall Experience Revenue marketing works on increasing cust...
Trade Based Money Laundering (TBML) – An Obscure Channel of Financial Scams

Trade Based Money Laundering (TBML) – An Obscure Channel of Financial Scams

Finance
Trading has emerged as a critical source of financing terrorist activities and money laundering. Recently, approximately 150,418 cases of money laundering were reported through malicious trading practices in Italy. Trade-based money laundering (TBML) entails the process of disguising the origin of illicit funds through trading operations. Imposters use trading channels to launder illegal proceeds from one place to another. TBML is often conducted through the misclassification of goods in order to undermine custom duties. The ultimate aim of this money laundering tactic is to introduce illegal funds into legitimate financial systems. This comprehensive guide provides a detailed analysis of how illicit funds exploit an economy’s financial system through trade-based money laundering (T...