Finance

Gone are the times when businesses used to create attention-grabbing campaigns and make peace with customer engagement. Many companies realize that there is more to that and no business can sustain it for long when it doesn’t earn sales. The business world is brutal, and marketers realized this way long ago but didn't have sufficient strategy or planning to handle it. Here comes revenue marketing, where brands finally improve their bottom-funnel results with data-driven marketing campaigns. They manage to handle all the channel campaigns and find ways to improve their customer acquisition rates and sales growth.  How Does Revenue Marketing Help? Some of the reasons why revenue marketing matters: Improved Customer Overall Experience Revenue marketing works on increasing cust...